Recent Case Studies

UX Practice Leadership Case Study

Design System Case Study

Older design work

Design Method Cards

I created of a deck of 36 handheld reference cards that define a core set of design and innovation methods.

The cards are a handy, quick reference we used at Saxony Partners to plan design-led group activities, facilitate collaborative workshops, and bring human empathy to product teams.

Cards are mapped to a set of eight core design skills so teams can choose the methods that best align to the talent they have available.

Each card is also aligned to a phase of Saxony Parters’ proprietary DRIVE consulting methodology, but the activities can be conducted in isolation as well.

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Professional tax preparation web app

Here’s an assortment of screens I designed for Intuit Tax Online around 2015 (the product has since been renamed ‘ProConnect Tax Online.’) These visual mockups were exported from an interactive prototype I built in Axure.

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Kitchen Display System

I led the design effort to cook up an all-new, proprietary kitchen communications and analytics solution for WingStop. This project was tons of fun (and delicious!)

Benefits delivered

  • Increase customer satisfaction scores
  • Greater efficiency in kitchen operations
  • New communication channel from corporate to restaurants
  • More efficient labor planning and utilization

Paper prototyping

I crafted paper prototypes of the software user interface for a quick, visual representation that could easily be shared with stakeholders. The prototypes also allowed us to simulate multiple monitor sizes to see which worked best in the kitchen environment.

Design microsite

I used Axure and AxShare to create not only the design deliverables, but a well organized microsite the client could use to browse my work.

Usability testing

I managed and coached a design team member in conducting moderated usability tests. These tests enabled us to identify issues early in stores before the product was finished. The tests also helped us prioritize iterative improvements through the design and development process, and encouraged a user-centric design focus for the entire product team.

Client review

WingStop corporate stakeholders reviewing an early, functional prototype of the Kitchen Display System. They loved it!

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Employee intranet

Turner Construction wanted more value from its employee collaboration and training systems. I led a UX discovery phase to determine what Turner employees needed from their enterprise knowledge and learning platform. This demanding project drew upon my expertise in user research, information architecture, interaction design, and visual design.

Benefits delivered

  • An engaging and intuitive user interface
  • Logical and flexible content organization
  • Enhanced search and browse functionality
  • A scalable strategy for content management

Persona profiles

After conducting a series of interviews and workshops with Turner employees, I produced a set of eight Persona Profiles to focus the project team on user needs and to build empathy.

“Leon” is one of eight personas (composite characters) I created from analysis of our user research insights.

User scenarios

UI wireframes

Visual design mockups

Creative concept video

Design review board

To facilitate collaboration and feedback with the Turner team, I posted my discovery phase deliverables on a microsite built in Axure.

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Web site redesign concept video

I wrote, produced, and edited this ten minute ‘concept pitch’ for design enhancements to a Real Estate client’s web site in collaboration with Ryan Stacy.

Here are some of our conceptual designs we created for this pitch. Keep in mind these are hasty conceptual mockups, not finished work. We created these to illustrate the design principles and ideas discussed in the video; these are not the result of our normal UX design process.

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Thought Leadership



I have presented at various design and UX conferences, including UX STRAT, SXSW Interactive, Big Design, and the Enterprise UX Virtual Summit.

See the Speaking page for links to some of these presentations.

Published articles

In addition to the articles posted here at benjudy.com, I have published several Insight articles at SaxonyPartners.com.

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Saxony design deck

As Senior Manager of Design at Saxony Partners (February 2016 – present) I created this design services overview deck to present our design consulting services to clients.

Saxony Partners Design 20170628

Travel booking web site

Concept video

I produced this low-fidelity design concept in 2011 while on contract at American Airlines. It demonstrates the effectiveness of a simple, interactive prototype. User interaction, content, and information architecture can be discussed while branding and visual design are not the focus at this stage in the design process.

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